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What Iqra demonstrated
Built an end-to-end profit-paradox analysis: framed the business problem with a KPI driver map and data audit, wrote correct SQL to compare category and regional margins, and isolated the main profit drivers through a structured root-cause view. Also translated the findings into an executive narrative and recovery scenario focused on margin repair without sacrificing growth.
- Structured Problem Framing
- Leakage-Free SQL Aggregation
- Root-Cause Prioritization
- Executive Business Communication
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