What Paras demonstrated

Built an end-to-end sponsorship recommendation for FC Barcelona’s ElectraX pitch: analyzed revenue mix, segmented fans, selected a Europe-focused target audience, assembled a €3.2M asset package, and framed a negotiation stance using BATNA/ZOPA logic. Also tracked campaign KPIs against target and identified the weakest metric with a corrective action, producing a clear board-ready sign recommendation with caveats.

• Leakage-Free Commercial Segmentation
• Value-Based Sponsorship Packaging
• Honest KPI Evaluation
• Structured Business Recommendation