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Data-Driven Strategy & KPIs
Identify core metrics, calculate ROI, and measure true performance versus vanity metrics in high-stakes environments.
Opening your project
Real company data. Verifiable proof. On its way…
Opening your project
Real company data. Verifiable proof. On its way…
An independent ProoV case study using FC Barcelona (not affiliated or sponsored; figures are illustrative or synthetic unless publicly sourced). A beginner Data-Driven Management track that builds data literacy for business decisions — reading tables, shares, growth, and KPIs — with no coding or statistics needed. As a junior commercial analyst you learn how a club earns revenue, segments its fanbase, prices sponsorship assets, runs a negotiation, and proves a campaign worked with KPIs.
Analyze FC Barcelona's historic revenue mix in a Python environment. Compute the share of matchday, broadcasting, and commercial revenue to identify the most scalable growth lever.
Group a synthetic fanbase of 15,000+ profiles using Pandas. Segment by region, age, and engagement to identify the most valuable target audience for global sponsors.
can give options in industries like this was for sports give options like skin care industry, fashion industry case study etc
I have understand a lot of new concepts in communication,how to make a deal and on what terms and conditions ,my favourite part is negotiation and what kind of sponsor suits the deal ,this clearly made me aware of decision making while signing a deal with any sponsor
Deconstruct the sponsorship hierarchy. Build a high-value media package balancing reach, context control, and a fixed €40M budget using value-based pricing models.
Negotiate the deal live against an AI-driven brand representative. Protect your BATNA, anchor high, and trade concessions backed by your data model.
Handle three post-deal inbox scenarios including activation planning, a PR crisis make-good, and renewal negotiations. Manage the relationship proactively.
Evaluate mid-season campaign KPIs against targets. Compute actual-vs-target percentage achievement and draft a board-ready performance summary.
Write a final, data-backed recommendation memo on whether and how to sign the sponsor, synthesizing the quantitative analysis from the entire case study.
Identify core metrics, calculate ROI, and measure true performance versus vanity metrics in high-stakes environments.
Use business intelligence principles to segment audiences by lifetime value, behavior, and strategic fit.
Translate complex analytics into compelling executive summaries and use data to anchor live corporate negotiations.