Self-directed project
Business & Sponsorships — The FC Barcelona Case
Data Science · August 2026
A ProoV case study · educational project, not employment
Built an end-to-end commercial sponsorship case for FC Barcelona: calculated the revenue mix, identified commercial revenue as the controllable growth lever, segmented fans by region, assembled a full €3.2M sponsorship package, and summarized campaign performance against targets. The final recommendation was data-backed and appropriately caveated, showing a practical grasp of sponsorship strategy and KPI-based decision-making.
Graded against
- Business reasoning & decision quality35%
- Correct use of data25%
- Frameworks applied20%
- Communication & structure20%
Passed · pass mark 55/100
What stood out6
- Correctly calculated the revenue mix and identified commercial revenue as the stream the club can directly scale
- Used the fan segmentation output to justify targeting Asia-Pacific based on size and engagement
- Produced a balanced final memo that tied together segmentation, pricing, negotiation, and KPI results with explicit caveats
- Leakage-Free Commercial Segmentation
- Framework-Based Sponsorship Valuation
- KPI Tracking and Performance Interpretation
The work I submitted18 tasks
10 tasks · 9.3k characters · Python · 8 written answers · 624 words
- Revenue MixPython · 1.3k characters
- Revenue Mix Compute324 characters
- Fan SegmentationPython · 1.0k characters
- Fan Segmentation Note473 characters
- Package Builder505 characters
- Negotiation Simulator487 characters
- Inbox Responses1.1k characters
- KPI ScorecardPython · 1.1k characters
- Mid Season Performance Summary1.1k characters
- Final Recommendation2.0k characters
- Revenue Mix101 words
- Revenue Mix Compute45 words
- Fan Segmentation53 words
- Fan Segmentation Note74 words
- Package Builder44 words
- Negotiation Simulator69 words
- Inbox Responses155 words
- KPI Scorecard83 words
Summarised on purpose — the submitted code and writing stay private so this page cannot be reused as an answer key. The full submission sits behind the verified certificate.