What Navtej demonstrated

Built an end-to-end commercial sponsorship case for FC Barcelona: calculated the revenue mix, identified commercial revenue as the controllable growth lever, segmented fans by region, assembled a full €3.2M sponsorship package, and summarized campaign performance against targets. The final recommendation was data-backed and appropriately caveated, showing a practical grasp of sponsorship strategy and KPI-based decision-making.

• Leakage-Free Commercial Segmentation
• Framework-Based Sponsorship Valuation
• KPI Tracking and Performance Interpretation