Iqra Yaqoob

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Iqra Yaqoob

Information technology · University of Education

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Projects

Certified

Self-directed project

Business Analytics Sprint

Data Science · August 2026

84/ 100

A ProoV case study · educational project, not employment

Built an end-to-end profit-paradox analysis: framed the business problem with a KPI driver map and data audit, wrote correct SQL to compare category and regional margins, and isolated the main profit drivers through a structured root-cause view. Also translated the findings into an executive narrative and recovery scenario focused on margin repair without sacrificing growth.

Graded against

  • Problem Framing & Hypotheses10%
  • Data Analysis & SQL30%
  • Root-Cause & Forecasting25%
  • Dashboard & Visualization15%
  • Executive Communication & Strategy20%

Passed · pass mark 60/100

What stood out6
  • Correctly computed category margin as (revenue − cost) / revenue and used GROUP BY with ordered comparison across categories.
  • Joined regional discount data to margin analysis and tied the weakest margin region to the highest discounting pattern.
  • Built a clear profit-bridge narrative that prioritised raw-material inflation, logistics inefficiency, and discounting as the main causes.
  • Translated the analysis into stakeholder-facing language that distinguished profitable growth from unprofitable volume.
  • Structured Problem Framing
  • Leakage-Free SQL Aggregation
The work I submitted19 tasks

11 tasks · 10.0k characters · 8 written answers · 356 words

  • KPI Driver Map168 characters
  • Data Audit100 characters
  • Week1 Update825 characters
  • Sql Category Profit318 characters
  • Sql Region Join331 characters
  • Root Causes158 characters
  • Forecast278 characters
  • Stakeholder Qa1.5k characters
  • Executive Summary3.0k characters
  • Bosch Real Case Study2.4k characters
  • Teach Back940 characters
  • KPI Driver Map1 word
  • Data Audit4 words
  • Week1 Update116 words
  • Sql Category Profit24 words
  • Sql Region Join28 words
  • Root Causes5 words
  • Forecast6 words
  • Stakeholder Qa172 words

Summarised on purpose — the submitted code and writing stay private so this page cannot be reused as an answer key. The full submission sits behind the verified certificate.

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Certified

Self-directed project

Business & Sponsorships — The FC Barcelona Case

Data Science · August 2026

88/ 100

A ProoV case study · educational project, not employment

Built a data-driven sponsorship recommendation for FC Barcelona by analyzing revenue mix, segmenting fans, selecting Asia-Pacific for ElectraX, and assembling a budget-fit activation package. Evaluated campaign KPIs honestly, identified content reach as the main shortfall, and delivered a clear recommendation to sign ElectraX only under commercially protected terms with KPIs, exclusivity, and make-good provisions.

Graded against

  • Business reasoning & decision quality35%
  • Correct use of data25%
  • Frameworks applied20%
  • Communication & structure20%

Passed · pass mark 55/100

What stood out6
  • Correctly read the revenue mix and identified Commercial as the club-controlled growth lever
  • Chose Asia-Pacific for ElectraX using both segment size and the highest engagement score
  • Built a budget-fit package that used €2.4M of the €3.2M budget instead of leaving the plan vague
  • Flagged the weakest KPI (content reach) and proposed a concrete corrective action
  • Data-Backed Commercial Prioritization
  • Segment Selection Using Audience Metrics
The work I submitted18 tasks

10 tasks · 10.3k characters · Python · 8 written answers · 605 words

  • Revenue MixPython · 1.3k characters
  • Revenue Mix Compute309 characters
  • Fan SegmentationPython · 1.0k characters
  • Fan Segmentation Note320 characters
  • Package Builder437 characters
  • Negotiation Simulator486 characters
  • Inbox Responses1.9k characters
  • KPI ScorecardPython · 1.1k characters
  • Mid Season Performance Summary1.2k characters
  • Final Recommendation2.3k characters
  • Revenue Mix101 words
  • Revenue Mix Compute42 words
  • Fan Segmentation53 words
  • Fan Segmentation Note47 words
  • Package Builder38 words
  • Negotiation Simulator64 words
  • Inbox Responses177 words
  • KPI Scorecard83 words

Summarised on purpose — the submitted code and writing stay private so this page cannot be reused as an answer key. The full submission sits behind the verified certificate.

Verified certificateTamper-proof · issued by ProoV
2Projects completed
2Verified certificates
86Average score
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