Self-directed project
Business & Sponsorships — The FC Barcelona Case
Data Science · July 2026
A ProoV case study · educational project, not employment
Built an end-to-end sponsorship case for FC Barcelona: analyzed the revenue mix, segmented fans by region, selected an awareness-focused target audience for ElectraX, assembled a budget-fit asset package, and evaluated campaign performance against KPIs. The final recommendation was explicit and commercially grounded, with clear caveats about the synthetic dataset and a defined threshold for revisiting the deal.
Graded against
- Business reasoning & decision quality35%
- Correct use of data25%
- Frameworks applied20%
- Communication & structure20%
Passed · pass mark 55/100
What stood out6
- Correctly identified commercial revenue as the controllable growth stream and computed the 12% uplift target as €392m.
- Chose Asia-Pacific for ElectraX using a clear awareness logic: largest segment and highest engagement, even though its per-fan value was lowest.
- Built a relevant awareness-led package and kept spend within budget at €2.9m of €3.2m.
- Reported KPI performance with actual-vs-target percentages and clearly isolated content reach as the lagging metric.
- Leakage-Free Commercial Segmentation
- Evidence-Based Sponsorship Pricing
The work I submitted18 tasks
10 tasks · 9.8k characters · Python · 8 written answers · 666 words
- Revenue MixPython · 1.3k characters
- Revenue Mix Compute320 characters
- Fan SegmentationPython · 1.0k characters
- Fan Segmentation Note643 characters
- Package Builder480 characters
- Negotiation Simulator487 characters
- Inbox Responses1.6k characters
- KPI ScorecardPython · 1.1k characters
- Mid Season Performance Summary1.2k characters
- Final Recommendation1.8k characters
- Revenue Mix101 words
- Revenue Mix Compute48 words
- Fan Segmentation53 words
- Fan Segmentation Note94 words
- Package Builder41 words
- Negotiation Simulator69 words
- Inbox Responses177 words
- KPI Scorecard83 words
Summarised on purpose — the submitted code and writing stay private so this page cannot be reused as an answer key. The full submission sits behind the verified certificate.