Selbstgesteuertes Projekt
Business & Sponsorships — The FC Barcelona Case
Data Science · Juli 2026
Eine ProoV-Fallstudie · Lernprojekt, kein Arbeitsverhältnis
Built an end-to-end sponsorship case for FC Barcelona: analyzed the revenue mix, segmented fans by region, selected an awareness-focused target audience for ElectraX, assembled a budget-fit asset package, and evaluated campaign performance against KPIs. The final recommendation was explicit and commercially grounded, with clear caveats about the synthetic dataset and a defined threshold for revisiting the deal.
Bewertet nach
- Business reasoning & decision quality35%
- Correct use of data25%
- Frameworks applied20%
- Communication & structure20%
Bestanden · Bestehensgrenze 55/100
Was herausstach6
- Correctly identified commercial revenue as the controllable growth stream and computed the 12% uplift target as €392m.
- Chose Asia-Pacific for ElectraX using a clear awareness logic: largest segment and highest engagement, even though its per-fan value was lowest.
- Built a relevant awareness-led package and kept spend within budget at €2.9m of €3.2m.
- Reported KPI performance with actual-vs-target percentages and clearly isolated content reach as the lagging metric.
- Leakage-Free Commercial Segmentation
- Evidence-Based Sponsorship Pricing
Meine eingereichte Arbeit18 Aufgaben
10 Aufgaben · 9.8k Zeichen · Python · 8 Textantworten · 666 Wörter
- Revenue MixPython · 1.3k Zeichen
- Revenue Mix Compute320 Zeichen
- Fan SegmentationPython · 1.0k Zeichen
- Fan Segmentation Note643 Zeichen
- Package Builder480 Zeichen
- Negotiation Simulator487 Zeichen
- Inbox Responses1.6k Zeichen
- KPI ScorecardPython · 1.1k Zeichen
- Mid Season Performance Summary1.2k Zeichen
- Final Recommendation1.8k Zeichen
- Revenue Mix101 Wörter
- Revenue Mix Compute48 Wörter
- Fan Segmentation53 Wörter
- Fan Segmentation Note94 Wörter
- Package Builder41 Wörter
- Negotiation Simulator69 Wörter
- Inbox Responses177 Wörter
- KPI Scorecard83 Wörter
Bewusst zusammengefasst — der eingereichte Code und die Texte bleiben privat, damit diese Seite nicht als Lösungsvorlage dient. Die vollständige Einreichung steht hinter dem verifizierten Zertifikat.