Self-directed project
Business Analytics Sprint
Data Science · September 2026
A ProoV case study · educational project, not employment
Built an end-to-end profitability investigation that framed the problem with structured hypotheses, mapped KPI drivers accurately, and translated the findings into board-ready recommendations. The work shows strong business analysis instincts, especially in isolating raw-material inflation, logistics inefficiency, and discounting as the main margin pressures, and in defending a profitable-growth strategy for Asia with concrete margin and discount evidence.
Graded against
- Problem Framing & Hypotheses10%
- Data Analysis & SQL30%
- Root-Cause & Forecasting25%
- Dashboard & Visualization15%
- Executive Communication & Strategy20%
Passed · pass mark 60/100
What stood out6
- Built a clear hypothesis set around raw-material inflation, discounting, and logistics rather than guessing randomly
- Mapped all KPI drivers correctly in the driver tree, showing strong structural understanding
- Identified the key business paradox with concrete numbers: revenue up 17% while profit fell 55% and margin dropped from 13.4% to 5.2%
- Used the Asia margin and discount figures to defend a nuanced profitable-growth recommendation
- Structured Hypothesis Formation
- KPI Driver Mapping
The work I submitted20 tasks
12 tasks · 5.0k characters · 8 written answers · 265 words
- Hypothesis Sheet970 characters
- KPI Driver Map174 characters
- Week1 Update476 characters
- Sql Category Profit310 characters
- Sql Region Join359 characters
- Root Causes158 characters
- Forecast277 characters
- Data Audit100 characters
- AI Reflection247 characters
- Recommendations645 characters
- Boardroom Deck616 characters
- Stakeholder Qa678 characters
- Hypothesis Sheet112 words
- KPI Driver Map1 word
- Week1 Update64 words
- Sql Category Profit32 words
- Sql Region Join41 words
- Root Causes5 words
- Forecast6 words
- Data Audit4 words
Summarised on purpose — the submitted code and writing stay private so this page cannot be reused as an answer key. The full submission sits behind the verified certificate.