What Abhiraj demonstrated

Built an end-to-end profitability investigation that framed the problem with structured hypotheses, mapped KPI drivers accurately, and translated the findings into board-ready recommendations. The work shows strong business analysis instincts, especially in isolating raw-material inflation, logistics inefficiency, and discounting as the main margin pressures, and in defending a profitable-growth strategy for Asia with concrete margin and discount evidence.

• Structured Hypothesis Formation
• KPI Driver Mapping
• Profit-Bridge Root Cause Reasoning
• Executive Business Communication