What Arnav demonstrated

Built a data-backed sponsorship recommendation for FC Barcelona’s ElectraX partnership end to end: analyzed revenue mix, selected the right fan segment for awareness, assembled a €3.2M activation package, and evaluated campaign KPIs against target. The final memo ties the commercial recommendation to the numbers, including ZOPA discipline, segment choice, and a clear view of what the campaign delivered and where it underperformed.

• Data-Backed Commercial Prioritization
• Leakage-Free Segment Selection
• Value-Based Sponsorship Packaging
• KPI-Based Campaign Evaluation