What Arshdeep demonstrated

Built an end-to-end commercial analysis for FC Barcelona’s ElectraX sponsorship case: quantified revenue mix, segmented fans by region and value, assembled a budgeted activation package, and evaluated campaign performance against targets. Recommended signing the sponsor with clear scope, exclusivity, and KPI protections, while transparently flagging the synthetic-data caveat and the content-reach shortfall.

• Data-Backed Commercial Judgment
• Segment Selection Using Audience Value
• Budget-Constrained Asset Allocation
• KPI-Based Performance Evaluation