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What sunny demonstrated
Built an end-to-end commercial sponsorship analysis for FC Barcelona: calculated revenue mix and growth targets, selected the Americas segment based on sponsor value, assembled a €2.6M asset package within budget, and wrote a data-backed recommendation on ElectraX. The work shows practical use of segmentation, pricing, and KPI reporting, with explicit caveats where content reach lagged target.
- Revenue Mix Analysis
- Segment Selection by Value and Reach
- Budget-Constrained Package Construction
- KPI Gap Identification
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