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What Prajwal demonstrated
Built a data-backed commercial sponsorship case for FC Barcelona: analyzed revenue mix, projected commercial growth to €336M, segmented fans to select Asia-Pacific for awareness-led activation, assembled a €2.7M sponsorship package within budget, and monitored campaign KPIs to isolate the weakest metric. The work shows practical commercial judgment, correct use of basic analytics, and clear alignment between sponsor objective and audience choice.
- Leakage-Free Segment Selection
- Data-Grounded Commercial Prioritization
- KPI Diagnosis and Target Tracking
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