What Sufnan demonstrated

Built an end-to-end profit-paradox analysis: framed hypotheses and KPI drivers, audited the data for missing values and duplicates, wrote correct SQL for category and regional margin analysis, and used pivot insights to isolate the main profit drags. The work culminated in a credible recovery forecast and a concise executive narrative that distinguished revenue growth from profitable growth.

• Leakage-Free Problem Framing
• Correct SQL Aggregation and Join Logic
• Pareto Root-Cause Prioritization
• Executive Business Communication