What Paulina demonstrated

Built a junior commercial analytics case for FC Barcelona end to end: calculated revenue mix and growth targets, segmented fans by region, assembled a budgeted sponsorship package, and reported KPI performance against target. The work shows practical use of commercial frameworks and a consistent habit of grounding recommendations in the numbers computed from the case data.

• Leakage-Free Revenue and KPI Calculation
• Segment Selection Using Value and Engagement
• Budget-Constrained Package Construction
• Data-Backed Commercial Recommendation