What Ayesha demonstrated

Built an end-to-end profit-paradox analysis: framed hypotheses and KPI drivers, audited the data for missing values and duplicates, wrote correct SQL for category and regional margin analysis, and translated the findings into a root-cause bridge, forecast, and prioritised executive recommendations. The work shows solid business reasoning and the ability to turn analysis into a board-ready narrative.

• Leakage-Free Analytical Framing
• Correct SQL Aggregation and Join Logic
• Root-Cause Prioritisation
• Executive-Level Synthesis