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What Daksh demonstrated
Built a data-backed sponsorship case for FC Barcelona by segmenting fans, selecting Asia-Pacific as the priority audience, and assembling a reach-led package within budget. Evaluated campaign KPIs against target, identified content reach as the main gap, and delivered a clear recommendation to renew ElectraX with revised content-reach terms and explicit caveats about the synthetic data.
- Data-Informed Segmentation
- Budget-Constrained Asset Selection
- Honest KPI Evaluation
- Structured Commercial Recommendation
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