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What Mustafa demonstrated
Built an end-to-end commercial sponsorship analysis for FC Barcelona: identified the controllable revenue stream, projected commercial growth to €336M, segmented the fanbase for ElectraX, and assembled a €2.1M activation package aligned to brand-awareness goals. Also evaluated mid-season KPIs honestly, highlighting strong awareness and traffic gains while flagging content reach as the key shortfall. The final recommendation was data-backed, caveated, and commercially grounded.
- Commercial Segmentation and Targeting
- Value-Based Package Construction
- KPI Interpretation and Performance Review
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