What Aishah demonstrated

Built an end-to-end commercial sponsorship case for FC Barcelona: analyzed revenue mix, selected Asia-Pacific as the target segment, assembled a €3.0M asset package, and evaluated ElectraX with a performance-weighted recommendation. The final memo is data-backed, acknowledges the 40pp KPI shortfall, and explains the commercial logic and caveats clearly for a non-technical stakeholder.

• Leakage-Free Segment Selection
• Framework-Based Commercial Reasoning
• Honest KPI Interpretation
• Budget-Constrained Package Design