What Smita demonstrated

Built a data-backed sponsorship case study for FC Barcelona: calculated revenue mix, segmented fans by region, selected a broad-reach asset package within budget, and evaluated campaign KPIs against target. Delivered a clear recommendation to sign ElectraX with performance safeguards, showing practical commercial judgment and honest attention to the synthetic-data caveats.

• Leakage-Free Commercial Analysis
• KPI Interpretation and Target Tracking
• Framework-Based Sponsorship Decision Making