What Rajeev demonstrated

Built an end-to-end sponsorship case for FC Barcelona: analyzed revenue mix, segmented fans, selected a target audience, assembled a full €3.2M asset package, and evaluated campaign KPIs against target. The final memo recommended signing ElectraX with performance protections, while clearly noting the synthetic-data caveat and the need to improve content reach.

• Leakage-Free Commercial Segmentation
• Data-Backed KPI Evaluation
• Structured Sponsorship Recommendation