Self-directed project
Business & Sponsorships — The FC Barcelona Case
Data Science · August 2026
A ProoV case study · educational project, not employment
Built a data-driven sponsorship case for FC Barcelona that connected revenue mix analysis, fan segmentation, package design, negotiation handling, and KPI reporting into one commercial recommendation. The work shows practical junior-analyst judgment: it uses computed figures to justify targeting Asia-Pacific, allocating budget to reach-led assets, and evaluating campaign performance against target.
Graded against
- Business reasoning & decision quality35%
- Correct use of data25%
- Frameworks applied20%
- Communication & structure20%
Passed · pass mark 55/100
What stood out6
- Correctly identified commercial revenue as the controllable stream and computed the 12% growth target from €300m to €392m.
- Used the fan dataset to compare regions on size, value, and engagement, then selected Asia-Pacific as the target segment with a clear rationale.
- Built a package that nearly fully deployed the €3.2M budget and favored broad-reach assets aligned to awareness goals.
- Computed KPI achievement rates correctly and identified content reach as the true laggard at 60% of target.
- Leakage-Free Commercial Segmentation
- Data-Backed KPI Evaluation
The work I submitted18 tasks
10 tasks · 9.8k characters · Python · 8 written answers · 611 words
- Revenue Mix Compute282 characters
- Revenue MixPython · 1.3k characters
- Fan SegmentationPython · 1.0k characters
- Fan Segmentation Note234 characters
- Package Builder480 characters
- Negotiation Simulator487 characters
- Inbox Responses1.4k characters
- KPI ScorecardPython · 1.1k characters
- Mid Season Performance Summary1.1k characters
- Final Recommendation2.5k characters
- Revenue Mix Compute41 words
- Revenue Mix101 words
- Fan Segmentation53 words
- Fan Segmentation Note34 words
- Package Builder41 words
- Negotiation Simulator69 words
- Inbox Responses189 words
- KPI Scorecard83 words
Summarised on purpose — the submitted code and writing stay private so this page cannot be reused as an answer key. The full submission sits behind the verified certificate.